8 Eden Avenue
"Our project comes from the heart – I had this feeling from the moment I set my eyes on the Indian weavers at the foothills of the Himalayas, high up in Almora. They are very humble, full of love and so dedicated to their work and product. I was immediately enchanted by them.
I would love to pay them the appreciation and acknowledgement they simply deserve . It's about an honest devotion to purity, to quality and of course to beauty. It is less about fast-moving beauty, rather about timeless pieces of jewellery that can become our companions for life. For us it is important to redefine, what luxury really means today. To meet these expectations, we only use pure Mongolian cashmere and spin, weave and embroider all our scarves by hand on traditional hand looms. It is our vision to protect this old hand craft and save it from extinction.
My wish is to give something back to these people. I accomplish this by guaranteeing them a safe and fair salary, medical care and an education for their children. At the same time, I would like to convey to my customers a sense that they themselves are making a contribution to this when they are wearing our scarves. At this moment the cycle is complete."
- Jessica Breidt
I would love to pay them the appreciation and acknowledgement they simply deserve . It's about an honest devotion to purity, to quality and of course to beauty. It is less about fast-moving beauty, rather about timeless pieces of jewellery that can become our companions for life. For us it is important to redefine, what luxury really means today. To meet these expectations, we only use pure Mongolian cashmere and spin, weave and embroider all our scarves by hand on traditional hand looms. It is our vision to protect this old hand craft and save it from extinction.
My wish is to give something back to these people. I accomplish this by guaranteeing them a safe and fair salary, medical care and an education for their children. At the same time, I would like to convey to my customers a sense that they themselves are making a contribution to this when they are wearing our scarves. At this moment the cycle is complete."
- Jessica Breidt